Speaking on the partnership, Noel Coyle, Fields CEO told us:
“We are truly privileged to be supporting Make-A-Wish Ireland as our charity partner for 2024. Fields and Make-A-Wish make a great partnership as in many ways we help make people’s dreams come true and both organisations strive to make people feel special. This year, as a popular Irish business and brand, we’ve made a commitment to facilitate Make-A-Wish helping as many families and as many children in Ireland feel special. So far, we have raised €169,900 for Make-A-Wish Ireland with from our partnership, and we hope to have as successful year with our Wish Bracelet.”
The Story of The Wish Bracelet
The design team in Fields together with Make-A-Wish Ireland have captured the essence of the magic of Make-A-Wish Ireland.
The Fields x Make-A-Wish Wish bracelet was conceptualised to present a simple yet elegant piece that really embodied what Make-A-Wish is all about, granting wishes to children all over Ireland. We wanted something beautiful that would resonate with children and parents alike.
There is so much a star can represent but for us the six points on the Wish Star represent the very special Wish children and how much they mean to us all. They are so resilient, courageous, joyful, creative, beautiful and our heroes.
Listen to Noel and Susan discuss the partnership below:
